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INNOVATION
Innovation doesn’t only apply to the launch of new products.
To grow, business innovation can happen in many ways, including new:
processes
customer segments
service improvements
selling methods
internal policies
software and tech
partnerships
For more information about innovation outside of products, visit the End-To-End section.
NEW PRODUCT INTRODUCTIONS
From simplistic line extensions or product upgrades to revolutionary never-been-done-before products.
CUREL HAND & CUTICLE CREAM AND FOOT CREAM
Extensive qualitative and quantitative research lead to lotion specific for hands and feet. Fifteen years later, the foot cream is still part of the product portfolio.
CUREL ITCH DEFENSE
This product helped catapult Curel into the top 3 brands recommended by dermatologists. It is still part of the product portfolio 15 years after launch, and even has line extensions.
CUREL LIFESTAGES LINE
Research shows that a woman's skin needs change based on her stages of life. The brand introduced a line of lotions formulated for pregnant, aging, and menopausal skin. While the product line is no longer in existence, it is an example of diving deep into consumer needs.
BAN TWISTED VANILLA
Enhancing a product line with the most desirable fragrance trends.
BAN CLINICAL DEFENSE
In response to competitive threat in a growing "clinical" deodorant space, Ban quickly launched the first and only roll-on version.
SHEER BLONDE COLOUR CORRECT
Colour Correct Shampoo was refreshed and repackaged to become Colour Correct Treatment. Sold exclusively at Walmart, this made blonde consumers happy, Walmart happy, and bottom line happy with an extra $500k annually in profit. The product is still sold today, though has morphed again.
BEACH BLONDE
Back by popular demand. A strong business case backed by consumer requests led to the re-launch of the Beach Blonde line.
JONATHAN ADLER COLLECTION
With the intent of attracting attention to Formica, the Jonathan Adler collection was introduced, driving 241,000,000 media impressions in the first couple of months.
HARDSTOP DECORATIVE PROTECTION PANELS
A product made for the Asian market that needed reformulation and rebranding for the North American Market. This innovative project was not only about bringing a better product to the market, but also to improve the service offering over the competition. Touted as the most successful launch in modern Formica history, the product line was celebrated for hitting the $1MM mark faster than expected and held the company afloat during the rough year of the pandemic.