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OMNI CHANNEL MARKETING

See below two examples of marketing programs that I directed, from conceptualization to execution. These programs spanned across multiple channels: social media, print, television, radio, public relations, events, digital advertising, in-store, and more.

The video below was used in social media to generate buzz surrounding a contest that was part of the Entourage program.

BILLBOARD MUSIC AWARDS

Sponsorship resulted in 2x the value in television, print, digital and public relations impressions.

SHEER BLONDE ENTOURAGE

Program resulted in a 90% increase in future purchase interest in the product line.

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