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END-TO-END PROJECT LEADERSHIP
I directed the launch of a new technology product division, Intentek Wireless Surfaces. This included:
Leading the strategic and commercialization direction, developing entirely new internal processes and a completely new business strategy
Overseeing and managing every aspect of the business, including manufacturing, supply, research & development, legal, and sales & marketing
The Intentek line successfully launched in late 2019, surpassing its launch goals and receiving several industry awards, including:
1. Design:Retail 2020 Spectrum Award
2. Architectural Record Best Surfacing Product
3. BUILDINGS Grand Prize for Product Innovation
PROJECT SPECIFICS
WARRANTY & REPAIR
Set new warranty policy
Hired and trained 3rd party technicians for in-field repair
Conducted Failure Mode and Effects Analysis (FMEA) and identified 13 potential technology failures and documented the solution path for each
Recorded process and trained customer service on handling customer concerns
VISUAL STREAM MAPPING
Involved entire cross-functional team - of about 30 people - in visual stream mapping exercise to plot steps from initial customer interest through to shipping and post-sale problem resolution
New software program was built to handle ordering process steps
Documented process from start to finish and trained 12 departmental leads
FABRICATION PARTNERSHIPS
Optimized product fabrication techniques through dozens of on-site trials
Built thirteen exclusive fabrication partnerships across the US
Provided partners training and selling materials to team sell this product line
Established new partnership with third party supplier for accessory products who would sell the accessories at excellent market rate and and fast ship time
MARKETING & SALES STRATEGY
Directed development of website, Public Relations (PR), search engine (SEO/SEM), case studies
Built and trained new team, including several in sales. All made their targets during the time period. Selling to customers such as Heine Brothers Coffee, University of Louisville, Proctor & Gamble, and University of Washington.
Set sales targets and tracked progress of over 100 in-progress customers in Salesforce.com
RESOURCES
Led legal and technical team in the development of use & care, safety, and installation guide
Developed extensive FAQ reference used for training and as a resource on website
PRODUCT TRIALS
To trial entire workflow stream (including use of IT system, manufacturing process and shipping), established several test customer relationships including University of Cincinnati, Friendship Brewery, Stir Event Center, Disney, Popeye's, etc.