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CONTENT
Whether developed in-house by the brand, in partnership with a publisher, or by a hired influencer, it should be
Authentic
Relevant
& Engaging
I directed the development of the below advertisements. This included creating the brief, helping shape the copy/script, supervising casting, providing on-site direction, and overseeing the editing.
I like these examples because the "advertising" was created to look less like an ad
and more like an editorial published by the magazine or website.
VOGUE MAGAZINE
GLAMOUR MAGAZINE
US WEEKLY ONLINE
The next examples are informational articles written in collaboration between the brand and publisher. They were written with a specific reader in mind.
She Knows
Videos created in collaboration with popular website Sheknows.com. A great example of ways to educate the consumer on your product.... authentically.
Rotary Video
Hired videographer, scripted and directed editing for this Sur-Seal machinery video.
Organizing Made Fun
This blogger wanted to try out product in her new command center. Video was entirely produced by the blogger with minimal input from the brand (other than free product and a final review before going "live").
Leanne Ford Collaboration
Using a celebrity spokesperson, several pieces of content were created including playful behind the scenes videos and photos and a more formal commercial.
Fabulous on a Budget
Blogger Mary Elizabeth of Fabulous on a Budget hosts a remodel of the real home of Penn and Jess.
Thermals, Made Easy
Developed a suite of supporting marketing tactics around Thermal Materials, including this webinar that brought over 400 highly targeted leads.
