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INSIGHTS & RESEARCH

Consumer Insights & Market Research

Qualitative and Quantitative research experience. Also continually monitoring macro and industry-specific trends and competitors.

Qualitative and Quantitative research experience. Also continually monitoring macro and industry-specific trends and competitors.

Building RFP, evaluating research providers, and contracting

Writing qualitative discussion guides or quantitative questionnaires

Programming quantitative studies

Evaluating results

Moderation experience

Building business cases from the learnings

USING DATA FOR A BUSINESS CASE TO APPROVE THE WRITABLE SURFACES LAUNCH

In this instance, video clips from qualitative research accompanied the business case to showcase customer interest in the new product proposal. 


The Writable Surfaces program, that was approved after this research, was extremely successful with boosts in customer awareness and strong editorial interest (>100MM PR impressions upon launch).  This program is still an important part of the business strategy years later.

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QUALITATIVE

  • At a focus group facility

  • In-office, in-store, or in-home

  • Virtual

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QUANTITATIVE

  • Business Driver Analytics

  • Consumer Segmentation

  • Brand Health

  • Path-to-Purchase

  • Concept Testing

  • Volumetrics

  • Ad Testing / Creative Idea Test

  • Source of Volume

  • Trial & Repeat

  • Price Elasticity

  • SKU Rationalization

  • And more

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TREND FORECASTING

  • Trade shows

  • Industry organization membership

  • Competitive monitoring

  • Social listening

  • Expert interviews

  • And more

VOICE OF CUSTOMER

I understand how to use customer research to inform business strategy

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Brand Health

Measuring your brand's health is an important way to understand if your marketing efforts are making an impact. I worked with industry-known research partner to annually measure Bon Secours Mercy Health's success within the healthcare industry and presented results to market leaders and boards.

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